Carrot, a business unit of OptumHealth Inc., is dedicated to helping employees improve their health and employers reduce their health-related costs. The company focuses on the development of health and wellness consumer engagement programs to inspire employees to adopt healthier behaviors, and as a result, improve overall wellness, increase productivity, and drive down company costs over time. Using print, online, and interactive media, as well as an in-house consumer research lab, Carrot works with employers to determine the most effective and meaningful strategy to reach employees.
Recognizing companies’ large expenditures for health-related costs and the ever-increasing number of chronic health problems in the United States, Carrot works with clients to create targeted consumer engagement campaigns based on specific segmentation issues and objectives. These campaigns not only provide resources an individual can use to improve health and well-being but also directly challenge the individual to embrace a healthier lifestyle.
Established in 2008, Carrot has grown to include six offices worldwide and employs more than 130 researchers, strategists, business analysts, and creatives. Carrot is a direct marketing agency devoted exclusively to health and wellness communications and its work has received 27 awards for excellence. Carrot clients include Time Warner, Navistar, and Sprint.