New materials help financial representatives sell LTC insurance in today's tough economic conditions
BOSTON, March 12 /PRNewswire/ -- John Hancock today is launching a set of needs-based marketing and prospecting tools to help financial representatives reach out to consumers and grow their long-term care insurance business. Included are new brochures, new direct mail tools such as letters and postcards, as well as seminar materials. The company has also created a training guide for financial representatives on the new materials and the markets they serve.
"The recent financial turbulence and corresponding loss of retirement savings has made it even more important for consumers to plan ahead for long-term care," said Laura Vail Wooster, vice president of marketing, John Hancock Long-Term Care Insurance. "Now, more than ever, long-term care insurance can be valuable in helping to protect individuals' nest eggs, so we've created these materials to help representatives reach out to prospects and start the conversation."
The new brochures contain updated statistics, new messaging along with a new design, and they educate consumers on long-term care, the importance of planning ahead, and the value of long-term care insurance. In addition, new target market prospecting tools including brochures, letters, postcards, advertisements and seminar tools are now available. The training guide provides the latest long-term care information, as well as tips and techniques for talking to clients about long-term care insurance.
"The new materials have been designed to accommodate the many selling styles of those who sell our long-term care insurance products -- whether they are specialists or financial planners who sell just one or two policies a year. We hope the materials will help them grow their long-term care insurance business," said Wooster.
The materials are available to download and/or order from www.jhltc.com for representatives in the 24 non-file states beginning March 16th. Additional state approvals of the materials are expected within the next few months.
To find out more information, or to request a sample kit, please contact Tahisha Pascascio [at] 617-572-4178 or tpascascio[at]jhancock.com.
About John Hancock Long-Term Care Insurance
John Hancock is one of the largest providers of LTC insurance overall with more than 1,000,000 LTC insurance clients and $1.5 billion of in-force LTC insurance premium(1). The company holds $9.4 billion in LTC insurance reserves for future claims(2) and has paid $2.2 billion in LTC insurance claims.(3) Having entered the retail LTC insurance market in 1987, John Hancock is one of the largest carriers of individual coverage in the country.(4) John Hancock began selling group LTC insurance in 1988 and today is the largest provider of employer-sponsored group LTC insurance in the U.S.(5)
About John Hancock and Manulife Financial
John Hancock is a unit of Manulife Financial Corporation (the Company), a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn $404.5 billion (U.S. $330.3 billion) as at December 31, 2008. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '0945' on the SEHK. Manulife Financial can be found on the Internet at www.manulife.com.
The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, mutual funds, 401(k) plans, long term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at www.johnhancock.com.
Long-term care insurance is underwritten by John Hancock Life Insurance Company, Boston, MA 02117.
(1) As of December 31, 2008, according to internal financial records
(2) As of December 31, 2008, according to internal financial records inclusive of active and claims reserves for individual and group long-term care insurance.
(3) Based on John Hancock internal data as of 12/31/08. Total includes individual and group long-term care insurance and 50% of the Federal Long Term Care Insurance Program.
(4) LIMRA International, U.S. Individual Long-Term Care Insurance Sales Survey, Fourth Quarter YTD 2007
(5) LIMRA International, U.S. Group Long-Term Care Insurance Sales Survey, Fourth Quarter YTD 2007