(March 31, 2009 – Atlanta) Developing innovative ways to motive and retain key employees is vital in any economic climate. That’s why Doug Field, CEO of FieldMedia and publisher of CDHC Solutions and Benefits & Compensations Solutions magazines, has created an essential new web portal www.EmployersWeb.com. The portal will derive its strength from years of proven expertise and content as seen on the current FieldMedia sites, www.cdhcsolutionsmag.com and www.bcsolutions.com, which soon will be combined into one, all-inclusive business portal.
According to Field, “With the launch of our new entity www.EmployersWeb.com, we have created the definitive web destination for employers seeking a much broader scope of health care and total rewards solutions. Both advertisers and readers alike have expressed interest in a more comprehensive, in-depth portal than has ever been offered before.”
In addition to traditional integrated print and internet advertising, www.EmployersWeb.com will offer EmployersWeb Market Intelligence reports via customized online surveys. EW’s Lead Gen program will be exclusive by industry categories, allowing a single company per segment to obtain valuable proprietary information that can track trends and purchasing practices as well as generate qualified leads. Exclusivity will also allow a given company the right to own the market research and leads in specific categories.
In conjunction with this repositioning on the web, Benefits & Compensations Solutions will be rebranded as EmployersWeb.com magazine and will include all the elements of a total rewards program covering compensation, benefits, work-life, recognition, and development. The inaugural issue will offer exclusive packages to its sponsors, based on industry. “This will allow our corporate partners to take over the major share of voice in a given category,” says Field.
The portal www.EmployersWeb.com will be launched May 31, along with the distribution of the new publication at WorldatWork Total Rewards 2009 Conference and Exhibition, May 31-June 3 in Seattle.
For more information visit www.fieldmedia.com or contact Publisher Katherine Phelps at 979-716-7897 or kphelps[at]fieldmedia.com.