Awareness Can Be Key to Success of HDHP

A study finds that high-deductible health plans (HDHP) coupled with health savings accounts (HSA) can be a good fit for many employers and employees.

A study by Chicago-based Alliant Credit Union finds that high-deductible health plans (HDHP) coupled with health savings accounts (HSA) can be a good fit for many employers and employees. However, introducing such an employee benefit provides an employer with both opportunities and barriers that must be handled with care for a successful implementation. 

unless employees work for a company that offers an HDHP odds are they don't know what it isTo gauge employees’ knowledge and perceptions of HDHPs and HSAs, Alliant conducted a survey of 1,020 people who represented a broad spectrum of company sizes and industries. It also conducted follow-up personal interviews with individuals who are–or were–enrolled in an HDHP to learn about their experiences and attitudes around HSAs. 

Alliant found that companies can save 20% to 40% of their health insurance premiums and defray future premium increases by implementing an HDHP. However, HDHPs suffer from an image problem and an awareness challenge. Unless employees work for a company that offers an HDHP, odds are they don’t know what it is. In fact, only 32% of the employees in the survey had heard of an HDHP if their company did not offer one. 

respondents in companies that offer HDHPs
When respondents were introduced during the survey to the concepts of an HDHP and an HSA, 53% said they wouldn’t consider an HDHP if they had a choice. On the other hand, 32%  said they would consider switching to an HDHP if it was offered at their company. 

Employees in companies that offer an HDHP chose it because: 

On the other hand, respondents declined the plan for the following reasons: 
Alliant’s white paper, “Is an HDHP/HSA the right prescription for your company?”, notes that companies have a better chance of effectively implementing an HDHP if they: