Conner Strong Signs Agreement with Free & Clear to Offer Quit For Life

Conner Strong, an insurance, risk management, and benefits firm, announced an agreement with Free & Clear Inc., and its parent company, Inverness Medical Innovations

Conner Strong, an insurance, risk management, and benefits firm, announced an agreement with Free & Clear Inc., a wholly owned subsidiary of Alere LLC and its parent company, Inverness Medical Innovations. The arrangement gives Conner Strong clients access to Quit For Life, the nation’s leading tobacco cessation program that treats addiction with phone-based coaching, web-based tools, and Nicotine Replacement Therapy through direct mail fulfillment.

 

Conner Strong is offering the program to clients at deeply discounted costs, keeping in line with its proprietary BeneFiscal approach. The approach is designed to simultaneously address the need for quality benefits offerings while containing overall costs. Providing affordable access to health improvement programs and services like Quit For Life is a key component of the firm’s approach. 

 

“We are pleased to offer our clients preferred pricing and unique access to this highly effective and scientifically proven program. Quit for Life is a cost-effective benefit, allowing employers to save on medical costs and lost productivity,” said Joseph M. DiBella, executive vice president, Employee Benefits Consulting Practice, Conner Strong.

 

“Conner Strong’s approach to customized employee benefits programs offers an ideal opportunity for employers to access the Quit for Life program. Free & Clear is proud to partner with a company that is equally committed to providing clients with unique solutions and top quality service,” said Rachel Grossman, vice president, Free & Clear.

 

Data on Quit for Life

 

The Quit for Life program, brought to you by a partnership between the American Cancer Society and Free & Clear, evolved 25 years ago out of research funded by the National Cancer Institute to test the effectiveness of telephonic smoking cessation treatment. The results of the study showed that combining self-management materials with cessation calls boosted quit rates over 50% compared to controls. Since that time Free & Clear has established itself as a leader in tobacco dependence treatment.