ATLANTA, GA - Jan. 10, 2012 — Through its partnership with Atlanta Business RadioXTM, The Institute for HealthCare Consumerism (www.theihcc.com), a multi-platform collaborative community for the health and benefit management industry, has announced the launch of The Institute for HealthCare Consumerism Radio, which will debut at 2:30 p.m. EST on Friday, January 13, 2012.

The launch of The Institute for HealthCare Consumerism Radio will be officially announced on Atlanta Business Radio this Friday where The Institute’s founder and CEO Doug Field and Ron Bachman, chairman of editorial board, will be guests of Lee Kantor and Stone Payton.

The weekly radio show, highlighting some of the top thought leaders in the health care industry, will be held every Friday from 10 a.m. to 11 a.m. EST and will be archived on The Institute for HealthCare Consumerism website www.TheIHCC.com for members of The Institute. The podcast archives will also be available at http://healthcareconsumerismtoday.businessradiox.com.

“Because we are all about LEARNING, CONNECTING and SHARING, a weekly radio program is a natural addition and the ideal medium to help promote health care consumerism,” Field said. “Employers are trying to control the skyrocketing cost of health care and educate their employee population to be better consumers of health care. This is what our show is going to be all about. We will be showcasing industry thought leaders and employers, who are sharing best practices in controlling health care costs.”

The goal of the radio show is to help listeners LEARN about the latest trends and best practices in health care consumerism and CONNECT them with health care industry thought leaders, brokers, advisors, third party administrators, HR and benefit managers and regional health plan providers.

About The Institute for HealthCare Consumerism

The Institute for HealthCare Consumerism is the only multi-platform, collaborative environment focused exclusively on innovative health and benefit management. It’s a place for employers, solution providers, brokers, advisors, consultants, human resources and benefits managers, C-suite executives, financial management decision makers, TPAs, executives and administrators of regional health plan providers to LEARN, CONNECT and SHARE through The Institute’s publication, CDHC Solutions Magazine, its live conference series FORUM East and FORUM West, and its online networking community at www.TheIHCC.com. As a catalyst for the growth of the health care consumerism movement, The Institute deepens the conversation and collaboration between its invested stakeholders.

For more information and to become a free member of The Institute for HealthCare Consumerism please visit www.theihcc.com

For more information about The Institute for HealthCare Consumerism Radio:
Todd Callahan, Editorial Director The Institute for HealthCare Consumerism (www.theihcc.com)
tcallahan@fieldmedia.com or 404-401-7985