Marketing Resources

We are The Collective Voice on Healthcare Consumerism

"The health and benefit management landscape is rapidly changing. Our goal is to provide a forum for our audience to follow the innovations and solutions they can use and enable marketers to effectively reach this audience."
Doug Field CEO, The Institute for HealthCare Consumerism, a FieldMedia Property

The Institute for HealthCare Consumerism (IHC) provides the industry’s only business magazine, companion website and conference series focused 100% on innovative health and benefit management solutions. IHC helps human resource, benefits and financial management teams in employer groups—plus the health plans, third party administrators, benefit brokers and consultants working with them to better manage their health benefit and wellness programs.

The Institute for HealthCare Consumerism (IHC) sets itself apart by matching the right buyers and sellers around compelling content. Since 2007, CDHC Solutions has reached a high-quality audience of HR, benefits and financial decision makers. With the official formation of the Institue for HealthCare Consumerism, there are now numerous opportunities for you to position your marketing message through our Magazine, eNewsletter, Web Community and Events.

CDHC Solutions offers a targeted audience for your marketing.

100% of our content is about innovative health and benefit management and best practices which makes our magazine, online community, and events very compatible to your messages. We offer editorially-relevant content so your message reaches your prospects when and where they are most receptive. Our focused and extremely targeted circulation reaches corporate level HR, benefits and financial decision makers responsible for their companies’ health and benefit decisions.

Leverage our Multi-media platforms to enable you to:

• Maximize your exposure to our audience.
• Build your brand and solution awareness.
• Share your thought leadership- showcase experts talking specifically about your solutions.
• Increase your sales pipeline.
• Gather market intelligence.
• Own "leading share of voice" with our audience.

Three interactive media channels to impact the market: Print, Online and Events.

Print

• Print Ad Exposure - Position your ad adjacent to premier health and benefit editorial in the IHC’s officials publication CDHC Solutions Magazine. For year-round exposure, utilize our special annual issues: Solutions Outlook and Solutions Superstars.
• Who’s Who Profile - Showcase your solutions, company, best practices and key executives with a 1/4 page print profile in CDHC Solutions magazine. Learn more.
• CDHC Solutions Advertorials - A unique opportunity to brand your best practice, profile a thought leader or share your product innovations and solutions in an advertorial format.

Events

• IHC FORUM East & West - A conference series held twice a year (East in Atlanta, April 11-13 and West in Las Vegas, September 5-7) with exhibit, speaking and sponsorship opportunities (www.theihcc.com).
• Events - Along with the IHC FORUMs, the magazine will be distributed at other conferences and events across the country.

Online

• Online Ad Exposure - Premier, top banner and skyscraper advertising opportunities on our site deliver a precisely targeted audience.
• IHC Today eNewsletter - Sent every two weeks to more than 70,000 employers, TPAs, brokers, consultants, and health plan providers, our eNewsletter is an efficient lead-generation tool.
• eBlast Solutions - Our e-mail blast service offers over 66,000 opportunities to "connect" with your target audience.
• Interactive Profiles - "Who’s Who in Health and Benefit Management Solutions" Profile your company, solutions, white papers, research and executives in our web community plus receive a ¼ page print profile.
• LeaderCast and SolutionCast - Sponsor a 7-10 minute, single-topic presentation. Your SlideCast will be featured on our site and promoted through eBlasts.
• Video, LeaderCast, and SolutionsCast - Sponsor a 7-10 minute single topic LeaderCast or SoutionsCast. Or utilize video to showcase thought leadership and best practices.