ATLANTA — Jan. 17, 2011 — The Institute for HealthCare Consumerism, the collective voice of health and benefit management, is preparing for its first show, slated to begin Friday, from 10 a.m. to 11 a.m. EST.
Through its partnership with Atlanta Business RadioXTM, The Institute for HealthCare Consumerism (www.theihcc.com) has titled its inaugural program, “The Importance of Health Incentives to Improve engagement and Participation in Your Wellness Program and Your HSAs.”
Joining HealthCare Consumerism Radio hosts Doug Field and Ron Bachman, chairman of The Institute for HealthCare Consumerism editorial board, will be Sanders McConnell, founder and president of My HSA Rewards (www.myhsarewards.com) and Don Doster, CEO of Atlanta-based gBehavior (www.gbehavior.com.)
“It doesn’t matter how innovative an employer’s health and benefit management plan is if no one is taking advantage of it,” said Field, CEO and publisher of The Institute for HealthCare Consumerism. “Almost as crucial as developing a solid consumer-directed health plan or a wellness program, is designing incentives that attract the employee population to be actively engaged in these programs.”
The weekly radio show is archived on The Institute for HealthCare Consumerism website for members of The Institute. The podcasts also will be accessed or listened to live at http://healthcareconsumerismradio.businessradiox.com/
The goal of the radio show is to help listeners/employers LEARN about the latest trends and best practices in health care consumerism, CONNECT listeners/employers with industry thought leaders in the health care industry, brokers, advisors, third party administrators, HR and benefit managers and regional health plan providers.
“Sanders and Don are true champions for health care consumerism,” Field added. “We are honored they will join us for our inaugural radio program. Both are true innovators in rewards and incentives in the wellness arena and know how to provide the proper tools to get employees actively engaged in employer-sponsored health plans.
For more information and to become a free member of The Institute for HealthCare Consumerism please visit www.theihcc.com
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