HealthCare Consumerism Radio set for Inaugural Show

ATLANTA — Jan. 17, 2011 — The Institute for HealthCare Consumerism, the collective voice of health and benefit management, is preparing for its first show, slated to begin Friday, from 10 a.m. to 11 a.m. EST.

Through its partnership with Atlanta Business RadioX^TM, The Institute for HealthCare Consumerism (www.theihcc.com) has titled its inaugural program, “The Importance of Health Incentives to Improve engagement and Participation in Your Wellness Program and Your HSAs.”

Joining HealthCare Consumerism Radio hosts Doug Field and Ron Bachman, chairman of The Institute for HealthCare Consumerism editorial board, will be Sanders McConnell, founder and president of My HSA Rewards (www.myhsarewards.com) and Don Doster, CEO of Atlanta-based gBehavior (www.gbehavior.com.)

“It doesn’t matter how innovative an employer’s health and benefit management plan is if no one is taking advantage of it,” said Field, CEO and publisher of The Institute for HealthCare Consumerism. “Almost as crucial as developing a solid consumer-directed health plan or a wellness program, is designing incentives that attract the employee population to be actively engaged in these programs.”

The weekly radio show is archived on The Institute for HealthCare Consumerism website for members of The Institute. The podcasts also will be accessed or listened to live at http://healthcareconsumerismradio.businessradiox.com/

The goal of the radio show is to help listeners/employers LEARN about the latest trends and best practices in health care consumerism, CONNECT listeners/employers with industry thought leaders in the health care industry, brokers, advisors, third party administrators, HR and benefit managers and regional health plan providers.

“Sanders and Don are true champions for health care consumerism,” Field added. “We are honored they will join us for our inaugural radio program. Both are true innovators in rewards and incentives in the wellness arena and know how to provide the proper tools to get employees actively engaged in employer-sponsored health plans.

For more information and to become a free member of The Institute for HealthCare Consumerism please visit www.theihcc.com

About gBehavior:

Behavior pioneered the development of incentive programs based on customized behavioral reinforcement strategies. The methodology of change that gBehavior created has helped companies in all industries alter corporate cultures and employee behaviors in positive ways by motivating employee populations to perform at higher levels. The company's incentive-based wellness program focuses on improving long-term health and wellness by motivating participants to pursue and maintain positive, healthy, productive, cost-savings behaviors, resulting in significantly reduced healthcare costs for employers. For more information, visit www.gbehavior.com

About My HSA Rewards:
My HSA Rewards was developed by Healthy Rebates Inc. an Atlanta-based company. My HSA Rewards is a smart and simple cash rewards program designed to add more money to a health savings account by contributing tax-deductible cash back rewards on purchases made every day. With more than 500 national retailers in its program, My HSA Rewards offers its members hundreds of ways to fund their HSA. For more information visit https://myhsarewards.com/AHV/home.jsp

About The Institute for HealthCare Consumerism

The Institute for HealthCare Consumerism is the only multi-platform, collaborative environment focused exclusively on innovative health and benefit management. It’s a place for employers, solution providers, brokers, advisors, consultants, human resources and benefits managers, C-suite executives, financial management decision makers, TPAs, executives and administrators of regional health plan providers to LEARN, CONNECT and SHARE through The Institute’s publication, CDHC Solutions Magazine, its live conference series FORUM East and FORUM West, and its online networking community at www.TheIHCC.com. As a catalyst for the growth of the health care consumerism movement, The Institute deepens the conversation and collaboration between its invested stakeholders.

For more information about The Institute for HealthCare Consumerism Radio:

Todd Callahan, Editorial Director The Institute for HealthCare Consumerism (www.theihcc.com)

tcallahan@fieldmedia.com or 404-401-7985

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