By Kelvin Hosken, The Institute for HealthCare Consumerism
June 27, 2012 - Blue Cross and Blue Shield of Minnesota (Blue Cross) is now offering individual plan customers cash incentives for meeting a set of health goals. The “Healthy Incentives” program is the first of its kind in Minnesota, and is now available to all Personal Blue members and their spouses, and on July 1, 2012, it will be available to new Healthy Blue members as well. This new program is a great example of an insurance company looking to improve the health of its customers, and at the same time save money on customer’s health costs.
This new “Healthy Incentives” program from Blue Cross is unique, because it targets the individual consumer versus employers. The “Healthy Incentives” program offers individuals a $100 credit a year if they are able to meet a set of four basic health goals:
This new incentives program comes from a Blue Cross and Blue Shield of Minnesota who have been innovating health incentives since 2009. Blue Cross has focused on integrating their “Healthy Incentives” programs with insurance provided by the employer, working with large companies in Minnesota, like Mills Fleet Farm, who have added the “Healthy Incentives” approach to their business. Blue Cross has been changing the way both employers and employees view health with their incentive programs, by offering financial incentives Blue Cross has created healthier businesses and employees, in Mills Fleet Farm’s case reduced high blood pressure and tobacco use.
"Our research shows individuals are taking more accountability for their health, and this is a way to reward them for their achievements in a very direct way - reducing their health care costs," said Kathy Dunmire, vice president of product management for Blue Cross. "For those who are still working on reaching their health goals, we offer a full suite of wellness programs to help them on their journey. Blue Cross and Blue Shield of Minnesota was a pioneer in creating Healthy Incentives for the group market and we are excited to bring our individual customers the same opportunity."
This focus on healthier individuals is an important part of health consumerism. Employers, individuals and insurance companies benefit from an increase in healthy people. For customers who want to sign up for Blue Cross’ new “Healthy Incentives” programs they simply need to go to www.bluecrossmn.com and sign into their personal account.
It has become commonplace to discuss the decline in engagement and focus among the American workforce. Experts have examined numerous theories as to why engagement is on an alarming decline and suggested an abundance of ideas to solve this crisis.
The ACA will influence wellness programs beginning in 2014 — find out how employers have weighed in and how to design an optimal program.
With one month remaining until the Institute's FORUM East, gold sponsors InteliSpend and gBehavior have collaborated on part one of an excellent webcast series on wellness, incentives and driving behavior change. Attend FORUM East to see InteliSpend and gBehavior executives present "Five Chronic Wellness Program Problems and How to Beat
There is a growing movement to incorporate wellness incentive programs among companies, and an article from Forbes recently focused on this trend. On March 25, Zina Moukheiber mentions a study from Aon found that 83 percent of the 800 companies in the survey had some type of a wellness incentive
Requests for permissions to reuse content contact Copyright Clearance Center at email@example.com